Blake Management Blog

Two Claiborne Communities Add HeartLegacy for Video, Family Engagement

February 1st 2017 - The Claiborne Retirement Communities today announced that two of its properties, The Claiborne at McComb and The Claiborne at Thibodaux, partnered with HeartLegacy® for video marketing and family engagement technology.

A unique amenity for senior communities, the HeartLegacy technology solution showcases senior communities and connects residents with families through video.

Claiborne communities, part of B.M.G. Senior Living, leverage HeartLegacy for video marketing, social media outreach, staff video profiles, resident video messaging, legacy preservation, and family engagement.

The Claiborne at McComb and The Claiborne at Thibodaux will utilize HeartLegacy to address lead generation, resident engagement, and family connectivity initiatives. These two Claiborne communities are the most recent of several B.M.G. properties to implement the HeartLegacy service.

B.M.G. Senior Living C.O.O. Phil Benjamson says: “It’s important that our communities remain dynamic in all facets of resident and family engagement. Adding HeartLegacy to our communities helps us in a variety of areas – life enrichment, resident and family engagement plus gives visibility to the Blake Experience. We’re excited to bring new technology and amenities to our residents and families. HeartLegacy is another contribution in that area.”

HeartLegacy C.E.O. Walt Armentrout adds: “We’re thrilled to expand our partnership with B.M.G. and Claiborne communities. They are on the cutting edge of senior living. HeartLegacy’s technology is a perfect fit with their Life Enrichment Initiative, allowing us to bring value to their residents, families, and community operations.”