BATON ROUGE, La., December 5, 2016 – Blake Management Group is pleased to announce that Regina Hatcher will join the company and serve as executive director of its newest senior living community, The Blake at The Grove. A native of Memphis, Tennessee, Hatcher is no stranger to the area, as she has lived in the area since graduating from LSU with a degree in Medical Technology. Her astute sense of southern hospitality will certainly make Blake’s independent, assisted living and memory care residents will feel right at home.
Hatcher brings over eleven years of experience in senior living, having served the past five and a half years as the Executive Director at Sunrise of Baton Rouge. Her resume also includes senior positions at both Lakewood Quarters Assisted Living and Sage Rehabilitation Hospital. Hatcher’s credentials include passing Executive Director Level course and exam approved through the Louisiana Assisted Living Association and the Louisiana Department of Health.
Hatcher has volunteered and served on numerous, relevant community boards to include the Junior League of Baton Rouge, Alzheimer’s Association, and the Louisiana Assisted Living Association. She was recognized by Alzheimer’s Services of the Capital area with its prestigious Rosemary Award.
Mississippi-based CR Properties and Cardinal Ventures joined to develop the community that will feature suites designed for comfortable, safe, and enjoyable senior living. The 111 independent living and 67 assisted living floor plan options include two-bedroom, one-bedroom and studio suites. An adjoining Memory Care support facility focusing on Alzheimer’s and dementia care will feature an additional 35 suites specifically designed to provide a home-like environment where those residents feel safe and free of frustrations.
Blake Management Group (BMG) is a privately owned senior living management company which operates all Blake communities with the goal to ensure residents receive the best care in every market they serve. With locations in Alabama, Louisiana, Mississippi, Tennessee, and South Carolina, Blake’s managed communities blend modern Southern sensibilities with compassionate care. Blake communities are staffed by a licensed Nurse 24 hours a day, seven days a week, and wellness programs incorporate customized care plans for each resident. Also, The Blake takes pride in delivering upscale restaurant-style dining experiences with highly trained chefs and food prepared purposefully for seniors. Other amenities provided by the concierge-style approach of The Blake include housekeeping and scheduled transportation services, a swimming pool and indoor spa, media and card rooms, a fitness center and yoga studio, an onsite chapel, full-service salon, and the Blake’s signature Active Living program.
The Blake and Blake Management Group are deeply rooted in hospitality. “Regina will perfectly integrate into our team of leaders with broad experience in both senior living and the hospitality industries,” said Jeremy Cole, BMG’s CEO. “She has so much to offer our residents in this brand new, state-of-the-art community with its extensive offerings.”
“My favorite part of working with seniors is interacting with my residents,” said Hatcher. “It is the best way to put a smile on my face.” “But to be able to do so in such a beautiful, resort-like community in this town I’ve called home makes me truly feel blessed,” she added.The Blake at The Grove is expected to open in the summer of 2017. A sales office will open on site in December, 2016. Additional information is available via www.blakeatthegrove.com or a representative is available via 225-424-6714.
BATON ROUGE, La., November 21, 2016 – It’s no wonder Damien Cavicchi has devoted himself to the enjoyment of fine food. A native of New Orleans with an Italian heritage, Cavicchi has been surrounded by good food his entire life. Now the Director of Culinary Operations for Blake Management Group, Cavicchi incorporates state of the art dietary science into the menus of Blake’s Retirement, Assisted Living and Memory Care Communities like the one being built at The Grove in Baton Rouge.
A Certified Executive Chef [CEC] through the American Culinary Federation, Cavicchi executes his role throughout the entire dining experience, training chefs and dining room managers to bring a hospitality focused approach to the senior living dining experience. Damien is passionate about creating menus that reflect the food experiences that residents have enjoyed for much of their lives, while incorporating new foods that are both beneficial to body and mind.
Chef Cavicchi knows that healthy eating can mitigate the risk of high blood pressure, stroke, heart disease and diabetes. He carefully prepares food to maximize their nutritional value and incorporates “super foods” proven to have incredible health benefits. There is data to support that eating a diet rich in these foods may help the brain function better and slow memory loss in seniors.
“Our approach to dining is hospitality driven, which means restaurant style accommodations, gracious service, trained chefs with restaurant backgrounds,” said Cavicchi. “Food is a regular highlight for many of us throughout our lives, and our approach to dining at The Blake is from a place of not only comfort, and enjoyment, but also health.” He notes that it’s very important to recognize the impact that food can have on physical and mental wellbeing. “Some of our super food success stories include vegetable salads such as a raw, chopped Broccoli Caesar, Salmon Curry – that’s loaded with memory-boosting Turmeric, Olive Oil Carrot Cake with Walnuts, and adding fresh berries seasonally to salads and muffins.”
Cavicchi is no stranger to fine dining. After owning and operating several restaurants of his own, he worked at the famous Biltmore Estate in Asheville, NC from 2008 through 2013, leading food and beverage operations for Biltmore’s restaurants, and garnering local and national press. Always the advocate for all things quality, Chef Damien worked to elevate the estate’s culinary offerings through partnerships with Biltmore’s own production gardeners and through relationships with regional purveyors. Residents at The Blake can expect cuisine and service with an inspired approach and attention to detail.
The Blake at the Grove will incorporate three individual, sit-down dining rooms, along with a Café and Coffee Shop featuring signature coffees, bistro plates and grab and go options, and will even have a full bar serving cocktails, beer and wine on the property. The community will host seasonal holiday celebrations, wine and cheese socials, and cookouts. A hospitality station will feature coffee, pastries, sweets and fruit. The Blake takes pride in delivering upscale restaurant-style dining experiences with highly trained chefs and food prepared purposefully for seniors.
Blake Management Group (BMG) is a privately owned senior living management company which operates all Blake communities with the goal to ensure residents receive the best care in every market they serve. With locations in Alabama, Louisiana, Mississippi, Tennessee, and South Carolina, Blake’s managed communities blend modern Southern sensibilities with compassionate care. Blake communities are staffed by a licensed Nurse 24 hours a day, seven days a week, and wellness programs incorporate customized care plans for each resident. Other amenities provided by the concierge-style approach of The Blake include housekeeping and scheduled transportation services, a swimming pool and indoor spa, media and card rooms, a fitness center and yoga studio, an onsite chapel, full-service salon, and the Blake’s signature Active Living program.To be completed by the summer of 2017, The Blake at The Grove promises to offer new and exciting living opportunities for seniors in the region. Strategically located in the new Grove community in Baton Rouge, Louisiana, The Blake at The Grove will offer seniors an experience unlike any other. Retirement and hospitality are blended to create an independent, assisted living and memory care community where residents will feel right at home.
Southern living hospitality for seniors that proves seniority has its privileges
AUGUSTA, Georgia. August 30, 2016 – CR Properties, LLC will develop a significant new senior living community in Columbia County, just minutes from Augusta, Georgia. The Claiborne at West Lake will offer seniors an experience unlike any other. Retirement and hospitality are blended to create an assisted living and memory care community where residents will feel right at home.
Scheduled to break ground in the first quarter of 2017, the community will be built on Furys Ferry Road near Evans To Locks Road, and will feature suites designed for comfortable, safe, and enjoyable senior living. The facility will have at least 100 units, approximately 72 of which will be assisted living units in 2-bedroom, 1-bedroom and studio suite configurations. An adjoining Memory Care support facility focusing on Alzheimer’s and dementia care will feature an additional 30 suites specifically designed to provide a home-like environment where those residents feel safe and free of frustrations. Each comes with housekeeping and maintenance included, as well a host of remarkable amenities and services.
Common areas in the master-planned retirement community will include many amenities for seniors, including a library, theatre, activities room, fitness and rehabilitation rooms, medical examination rooms and two full-service salons. The Claiborne communities are staffed by licensed nurses 24 hours a day, seven days a week, and wellness programs incorporate customized care plans for each resident. A full-time activity director creates engaging, customized opportunities for exercise, entertainment and group activity. Also, The Claiborne takes pride in delivering upscale restaurant-style dining experiences with highly trained chefs and food prepared purposefully for seniors. Dining facilities will include dining options for the assisted living residents, two Memory Care dining rooms and separate bistro. Landscaped courtyards will provide safe and comfortable solace outdoors.
CR Properties is a Hattiesburg, MS real estate development company with a diverse portfolio and extensive expertise in acquisition, redevelopment and construction of modern multi-family apartment homes, luxury condominiums, eclectic upscale properties for mixed-use development and resort-style senior living and assisted care communities. Assisted living facilities in their portfolio include developments in Mississippi and Louisiana, with multiple communities planned for Georgia.
The Claiborne facility will be managed by Blake Management Group (BMG), a privately owned senior living management company which operates all Claiborne communities with the goal to ensure residents receive the best care in every market they serve. With locations in Alabama, Louisiana, Mississippi, Tennessee, and South Carolina, BMG is excited to bring its managed communities to Georgia, as they blend modern Southern sensibilities with compassionate care.
CR Properties and Blake Management Group are deeply rooted in hospitality. “We are so excited to bring The Claiborne’s level of amenities and resort model of senior living to the West Lake community,” said Jeremy Cole, BMG CEO. “Our attentive and professional staff pay meticulous attention to every service delivered, every meal served, and every care plan we create for our residents.” He added, “the lives of our seniors are enriched by a worry-free environment that promotes healthy living, so the time they spend with family and friends in our beautiful and comfortable surroundings is truly, quality time in their lives.”
Columbia County, Georgia was recently named the 28th fastest growing county in the United States, and presents an exciting opportunity for the company’s growth. The facility is expected to have approximately 80 employees on payroll in full and part time positions.
ELGIN, S.C.: Blake Management Group (BMG) is pleased to announce the hiring of Tiffany Bazen as executive director for The Blake at Woodcreek Farms. Bazen comes with a wealth of experience within the senior living industry, having spent the last four years as executive director at Royal Oaks Senior Care in Summerville, S.C. Prior to her time at Royal Oaks, she led the management team as executive director of Brightwater Continuing Care Retirement Community in Myrtle Beach, S.C., for more than five years.
Bazen was born and raised in South Carolina and has spent the last 22 years in the health care industry. “Senior health care is my passion and has been since day one,” said Bazen. “I love to put smiles on people’s faces every day.”
Jeremy Cole, BMG CEO, said, “Tiffany’s significant experience and industry knowledge has already made her a key addition to the BMG family. As a 10-year board member of the South Carolina Regulatory Committee for Health Care, Tiffany is the perfect fit to lead our first South Carolina project. We look forward to her helping us grow in this region.”
The Blake is prominently located at the entrance to Woodcreek Farms at 385 Spears Creek Church Road. The on-site sales center is now open and can be accessed from the Woodcreek Farms Road entrance. Call Tiffany Bazen today at 803.828.7370 to schedule an appointment. Early residents will have the ability to reserve their exact apartment. Visit blakeliving.com for upcoming news regarding the opening of the facility in January 2017.Blake Management Group (BMG) is a privately owned senior living management company which operates all Blake communities with the goal to ensure residents receive the best care in every market they serve. With locations in Alabama, Louisiana, Mississippi, Tennessee and now South Carolina, Blake-managed communities blend modern Southern sensibilities with compassionate care. Blake communities are staffed by a registered nurse 24 hours a day, seven days a week. Also, The Blake takes pride in delivering an upscale restaurant-style dining experience with highly trained chefs and food prepared purposefully for seniors. Blake signature dishes are prepared by the executive chef and delivered to residents by dedicated servers. BMG looks forward to serving the seniors of the Columbia area by building a new tradition in care.
July 7, 2016 - The Blake at Township announced its newest amenity, a technology service that allows residents to easily record and share video messages with loved ones.
This service, called HeartLegacy®, will provide a richer community experience for residents, keep families better connected, and preserve valuable memories for generations of family members.
The Blake at Township will also use HeartLegacy to video-document the unique aspects of their community to share with families and potential new residents.
In line with its mission of delivering modern quality care, The Blake at Township continues its expansion of amenities with the addition of HeartLegacy. Victor O. Smith, Executive Director of The Blake at Township, sees this service as a key element in enhancing resident-to-family communications.
“We are excited to offer HeartLegacy to our residents and their families,” says Smith. “Not only do we offer an exceptional community experience to every resident, we also want to keep them connected to their families. HeartLegacy will expand our efforts in this area.”
The Blake at Township will make HeartLegacy immediately available to residents and families.
About The Blake at Township
The Blake at Township is a premier provider of assisted living and memory care communities for retirees and seniors. Located in Ridgeland, MS, The Blake at Township offers an unrivaled and hospitable experience to residents and extended family. Learn more at www.blakeliving.com/locations/township/.
HeartLegacy is a technology company headquartered in Daphne, AL. Focused on Senior Care communities, HeartLegacy provides a family engagement platform that captures and preserves moments, memories, and milestones for Senior Care residents and their loved ones. Learn more at www.heartlegacy.com
BATON ROUGE, La. — A joint venture between CR Properties and Cardinal Ventures has broken ground on The Blake at The Grove, a 213-unit independent living, assisted living and memory care community in Louisiana’s state capital.
The community will be located within Grove, a 118-acre mixed-use development, giving residents pedestrian access to shops, restaurants, hotels, medical services and an eight-mile multi-use trail.
When completed, The Blake at The Grove will feature 111 units of independent living, 67 units of assisted living and 35 units of memory care. Blake Management Group will operate the community.
The Blake at The Grove is expected to open in the summer of 2017. A sales office will open on site in the fall of 2016.
CR Properties and Cardinal Ventures are both real estate developers based in Mississippi.
This article originally appeared at seniorshousingliving.com
Frampton Construction Company, LLC, a full-service construction firm with offices in Charleston, S.C. and Charlotte, N.C., recently announced it has joined with Cardinal Ventures to bring another assisted living and memory care community to the state of South Carolina.
The Blake at Carnes Crossroads is the second project Frampton has teamed with Ridgeland, Miss.-based senior living developer Cardinal Ventures. The project is a sister community to The Blake at Woodcreek Farms, which is currently under construction by Frampton in Elgin, S.C.
Part of the namesake of both communities derives from Blake Management Group (BMG), the management company of Cardinal Ventures.
The Blake at Carnes Crossroads is an 88,000-square-foot, 100-unit assisted living and memory care community strategically located to enjoy the attractions of both Summerville and Goose Creek.
Sitting just 20 miles northwest of Charleston, S.C., The Blake began construction on March 31 and is scheduled to be complete by May of 2017.
The Blake will be a premier anchor for the new Carnes Crossroads master planned community, a 3.7 acre site developed by Daniel Island Company, which includes medical offices, shops, restaurants, a school, parks and a church.
This article originally appeared on Senior Housing News.
We are excited to announce that The Blake at Oxford is now offering HeartLegacy, a new amenity that provides residents a unique way to connect with their families! HeartLegacy’s technology allows residents to capture daily video messages or longer, professionally edited Legacy Messages that can be shared through an exclusive Family Network.
Engaging residents with family is essential to their health and happiness. Through daily communication and sharing special memories, this amenity benefits both residents and their families. They stay close and connected despite the time and distance that keeps them apart.
HeartLegacy is the leader in legacy preservation for the senior care industry. Their one-of-a-kind, proprietary technology gives residents the ability to communicate with their families using 2 types of video messages, and an exclusive online family network:
- Legacy Messages™ are 10-minutes long, professionally edited and give residents the opportunity to share their wisdom and capture their legacy.
- Videograms allow for daily interactions with loved ones, provide everyday connection and peace of mind to families.
“We are honored to be part of a community that cares so much for their seniors! The Blake at Oxford and HeartLegacy share many of the same values around enriching the lives of seniors,” says Walt Armentrout, CEO of HeartLegacy.
“We could not be more excited to partner with HeartLegacy. Their amenity and service fits perfectly with what we work daily to enhance; experience, family interaction and socialization,” says Jeremy Cole, CEO of The Blake Management Group. “I predict the Videograms will be the preferred way to stay in touch with mom and dad in the near future. For us, because of HeartLegacy, it is today.”
HeartLegacy, LLC is a privately held company located in Daphne, AL, providing services and technology to capture stories and preserve legacies for families. For more information, visit www.heartlegacy.com.
The Blake at Oxford is one of five Blake retirement communities set in Mississippi, Alabama and Louisiana. Offering a variety of options, The Blake provides top-tier services and amenities for independent living, assisted living and memory care.
The former executive chef of Jolie’s Louisiana Bistro is now developing the dining services for a new luxury senior living facility.
Gregory Doucet was contacted by the executive director of The Blake at Lafayette just after the public announcement that Jolie’s would close its doors forever on Valentine’s Day.
“It just seemed like the best opportunity and one that’s going to be a little different than what I’m used to,” Doucet says. “It’s a chance to grow. I’m ready to get started, see what I can do, see how far we can go with this.”
The Blake won’t offer the typical scoop-and-serve cuisine you might expect from an assisted living and nursing home facility. Instead, The Blake at Lafayette, which is on track to open in May, is focusing on restaurant-style dining services and culinary experiences rooted in culture.
“We’re like the cruise ship that never leaves the dock,” says Susan Begnaud, executive director of The Blake. “We want to offer activities, dining experiences and things that embrace the culture of Lafayette. That’s the reason we’ve hired Greg to be our director of culinary services.”
Doucet, 27, started at Jolie’s as a line cook in 2009 and worked his way up to executive chef in 2013 before the restaurant closed.
Time spent in the kitchen at Jolie’s helped Doucet realize he didn’t want to continue studying business at the University of Louisiana at Lafayette but instead culinary arts at the Chef John Folse Culinary Institute at Nicholls State University. Doucet earned his bachelor’s in culinary arts in 2012 from the program.
“One of the things I really liked when interviewing Greg is that his food is about pleasing people,” Begnaud says. “And I think that’s a really strong statement when you’re talking about an executive chef in a facility like ours…He wants to really please people with his food.”
“That’s what the hospitality industry is all about,” Doucet chimes in. “And if you’re a chef and you’re not doing that, then you’re just lying to yourself.”
What is the most people-pleasing food you can make?
“Around here, you can’t go wrong with a gumbo or a jambalaya, basically anything you can cook in a big pot outside and just kind of talk and hang out while eating together,” Doucet says.
That’s why The Blake plans to offer boiled crawfish in the courtyard on Fridays during Lent and other communal dining experiences in addition to the regular restaurant-style dining and coffee and ice cream shop.
Doucet is still developing menu ideas for The Blake’s dining services, which will include daily breakfast, lunch and dinner specials with 10 to 12 rotating a la carte options per meal.
“What’s intriguing about this is that it’s not just day-in, day-out the same old thing,” he says. “I’m sure there will be some dietary restrictions, but I want to keep things as creative and imaginative as possible. If you had to eat at the same place every single day, it would get boring. I want to keep it fun and moving.”
Some of Jolie’s most familiar menu items might even make an appearance now and then, according to Doucet.
“It’s nice because I can be face-to-face with the clients and ask them what they want,” he says. “I’m looking forward to getting on a friendly basis with all of these residents and just playing off of what they want.”
The senior living community can accommodate about 130 residents. The Blake’s monthly room rental, which starts at $2,500, includes high-end furnishings and finishes, chef-prepared meals, maintenance, transportation, events and other amenities.
“It’s very much like the style you’d find in the River Ranch community,” Begnaud says. “But our pricing is comparable to most assisted living facilities across the state. We just offer that unique experience.”
Nine locations of The Blake are currently or soon-to-be operating in Louisiana, Mississippi, Alabama and South Carolina.
Begnaud expects four to five locations of The Blake in Louisiana by the end of 2017. In addition to Lafayette, communities are planned for Baton Rouge, Bossier City and Thibodaux.
The Blake at Lafayette will be located at 400 Polly Lane. Learn more about retirement, assisted living and memory care options by visiting blakeliving.com or calling 337-993-8898.
Originally published by The Advertiser, Photo by Scott Clause/The Advertiser
With a booming economy and employment in the Baton Rouge area at an all-time high, residential construction in the region has soared, with the number of new residential building permits reflecting the demand for new housing in the area.
Yet, while attention focuses on housing for a growing workforce, construction and development are also booming for another category of resident: seniors. In particular, several high-end developments are in the works in the Baton Rouge market, reflecting a national trend to provide residences tailored to the aging baby boomer market.
With wine lockers, gaming centers and art studios, these aren’t your typical independent and assisted living facilities for seniors.
“Nationally, as everyone knows, there’s a significant aging population, which is one reason a lot of markets are seeing a big push for senior-living developments,” says Harrison Young, owner of Cardinal Ventures, which is co-developing The Blake at The Grove with CR Properties. “Coupled with that, the baby boom generation has a lot of wealth and high expectations. With this need and demand, the national trend is to bring new, nicer projects to the market.”
About 80% of residents in these new developments will come from the Baton Rouge region. However, some will move to the area from other parts of the country as their adult children who live and work in Baton Rouge want their aging parents and other family members to be closer to them.
Much of the existing inventory of senior housing was built 20 to 25 years ago and is starting to show its age, says Steve Hicks, chairman and CEO of Provident Resources Group, which is developing Provident Village at Americana in Zachary.
“More facilities are being added because the existing inventory is outdated and does not meet the demands of today’s consumer of senior living services,” Hicks says. “East Baton Rouge Parish post-Katrina has had a huge growth in population relative to where we should be had greater New Orleans not have been devastated by Katrina. The entire I-10/I-12 corridor is a huge-growth area, and that growth is at all levels of income and across all different age groups. Just as demand for other services has risen, the demand for quality senior care has risen. ”
The higher-end, upscale developments reflect baby boomers’ attitudes, expectations and lifestyles. For example, baby boomers tend to be more active than their parents, so they want health and fitness to feature in any residential development targeting them—even in their golden years.
Often it is the adult children—and not the seniors themselves—making the decision about where their parents will live. So senior living developments must meet those decision makers’ expectations, as well.
“The first thing everyone is concerned with is getting the right quality of care,” says Kathryn Juneau, a Baton Rouge-based Realtor who represents Avanti, the company developing Avanti at Highland. “When they’re making decisions, the adult children are then also looking for the types of amenities that they would like. They want the best for their parents.”
Senior living developments typically offer some combination of units for independent, assisted care and memory care living, providing a continuum of care for residents. Independent units are designed for senior residents who have an active lifestyle but want to downsize or simplify. Meanwhile, assisted-living units are for residents who need more hands-on personal care. Residents with memory impairment issues, such as dementia or Alzheimer’s, live in the memory care units, which are usually located in a secure building.
Four projects in development in the greater Baton Rouge area include The Blake at The Grove, Garden View at Jones Creek, Provident Village at Americana and Avanti at Highland. While similarities among the developments exist, the differences across developments reflect the complex, nuanced expectations that seniors have developed over their lifetimes.
The Blake at The Grove
Location: Off Interstate 10 adjacent to the Mall of Louisiana
Number of units: 213, including 111 independent, 67 assisted living and 37 memory care
Time frame: Construction set to start this fall, with a target opening date of early 2017
When Mississippi-based Cardinal Ventures and CR Properties were considering where to develop a senior-living project, they looked no further than Baton Rouge. They ultimately chose to locate the 235,000-square-foot development at The Grove, a traditional neighborhood development off Interstate 10 adjacent to the Mall of Louisiana.
“We picked The Grove because of its location in Baton Rouge,” says CR Properties Rob Tatum, who has experience building multifamily developments in Baton Rouge post-Katrina. “We liked that the site is adjacent to The High Grove apartment complex, well-positioned near the Interstate and a linear park, and the presence of high-end development there. Choosing the Baton Rouge market really was a no-brainer.”
Harrison Young, owner of Cardinal Ventures, says setting up shop in an existing TND also appealed to them. “We like to be near vibrant, mixed-use, walkable projects,” he says. “The higher density among mixed-use helps keep our residents active and young.” The demand for upscale, resort-style senior living “speaks to the growth and affluence of Baton Rouge, and particularly this area of Baton Rouge,” Young adds. The development will be managed by Blake Management Group, which also will operate The Blake at Lafayette when it opens in 2016, as well as CR Properties’ The Claiborne at Thibodaux, a retirement community that will also open in the first quarter of 2016.
Residents at The Blake at The Grove will have access to amenities ranging from a salon and spa to on-site restaurants and bistros serving chef-prepared meals. Residents in assisted-care and memory-care units will have three meals a day in the restaurants, while those in the independent-living units will have the option to eat in the restaurants or on their own, if they prefer.
Tatum says a common mistake made with some senior-living developments is approaching them like any other multifamily housing project.
“In a traditional mixed-use development, the housing is built for people who go to work and aren’t home for much of the day,” he says. “We’re providing a community for seniors, which requires a lot more thought. It’s important to think through the life of a senior and pay attention to their unique needs. We’re very conscious of what we put into the property, and we plan out how it fits into the wider community. The expectations of today are different—you have to provide a lifestyle that people are used to. I had a real estate professor who said, ‘Never build something you wouldn’t live in yourself,’ and that’s how we approach it. When you care that much, it resonates.”
Full article originally published by Greater Baton Rouge Business Report